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Michele Lichtenfield

EVP & Head of Global Marketing

EVP & Head of Global Marketing 

With more than two decades of global experience in healthcare, technology and life sciences, Michele has a proven track record of building compelling brand narratives, enhancing company positioning and driving highly effective go-to-market strategies. Prior to joining BC Platforms, she held senior marketing roles at Signify Health, Clarivate, ERT (now Clario), and IMS Health (now IQVIA), among others, where she spearheaded integrated marketing programs that opened new markets and consistently drove growth. 

Michele holds a Bachelor of Science in Business Management & Marketing and a Master of Business Administration, both from Rutgers University.